Marketing Honor

Vocational Activities

Requirements

1. What is marketing?

   Answer: Marketing is the set of strategies and activities to identify needs, create products or services of value, promote them and generate profitable relationships. — Philip Kotler, considered the father of modern marketing, defines it as a 'social process by which individuals obtain what they need through the creation and exchange of products and value'. The term comes from the English word 'market' and emerged academically in the early 20th century.

2. How can you apply marketing concepts to reach your goals?

   Answer: You can apply personal marketing by defining your goals, identifying your audience (whom you want to impact), creating a 'value proposition' (what you have that is unique), communicating consistently and adjusting the strategy according to the feedback received. — Personal marketing uses the same tools as business marketing: positioning, communication, branding. Tom Peters coined the term 'Brand You' in 1997. In Pathfinders, this helps to promote Honors, recruit members and strengthen the club's presence in the community.

3. What is creativity?

   Answer: Creativity is the ability to generate new, original and useful ideas to solve problems or create something of value. It involves combining existing knowledge in novel ways, associating distant concepts and proposing unconventional solutions to different challenges. — Studies by the psychologist Mihaly Csikszentmihalyi (author of Flow) show that creativity is not an innate gift, but a skill developed with practice, exposure to diversity and deliberate effort. Children use more creativity naturally; adults need to exercise it consciously.

4. How can creativity help you in everyday life? Give at least 1 example.

   Answer: Creativity helps in everyday life to solve problems with original solutions, save time and resources, adapt to unforeseen situations, communicate better and make ordinary tasks more efficient and pleasant. Example: upon realizing that the room is small and has no space for furniture, use reinforced and decorated cardboard boxes as shelves and organizers, creating functional storage without spending money. — MIT research shows that creative people solve problems 40% faster in new situations. Small practices such as keeping an idea journal, exposure to different things and time to think without distractions strengthen creative thinking in the long run.

5. How can you use your creativity to reach people for God?

   Answer: You can use your creativity by developing community service projects that show God's love in practice, creating inspiring digital content or organizing interactive events that invite people to learn more about the faith in a fun and meaningful way. — Creativity allows the message of the gospel to be adapted in ways that are relevant to different audiences, making it more accessible. In 1 Corinthians 9:22, Paul says: "I am made all things to all men, that I might by all means save some."

6. Conduct an interview with a Social Communication professional (Advertising and Publicity). Explain to them how the Pathfinder Club works and find out the best way to promote your Club.

   Answer: You should schedule an interview with an advertising professional, explain what the Club is (age, program, activities, values) and ask for promotion suggestions: social networks, local media, partnerships with schools, open events, YouTube videos. — Advertising professionals bring market insight and techniques for reaching the right audience. The Club has a favorable social media profile (young people, visual activities, positive values). TikTok and Instagram Reels are channels with excellent organic engagement for this type of content.

7. Develop a strategic marketing plan to promote your Club or Unit. This plan must include:
   • Target audience
   • Outreach strategy
   • Tools needed
   • Objectives
   • Deadlines

   Answer: Define the target audience (children aged 10-15 and their parents), the strategy (combining local media, social networks, open events), the tools (Instagram, flyers, short videos, partnerships), the goals (attract X new members) and realistic deadlines (3-6 months for recruitment). — The SMART method (Specific, Measurable, Achievable, Relevant, Time-bound) is standard in marketing planning. For Clubs, open events such as the Easter Bate-Bola convert 20-30% of visitors into members, according to informal data from the South American Division.

8. Put your strategic plan into practice. After completing it, conduct an evaluation together with your leader.

   Answer: You must carry out the plan defined in question 7 (promoting the Club), monitor the results (visits, new members, engagement) and hold a meeting with your leader at the end, to evaluate what worked, what did not work and what to adjust for future plans. — Post-execution evaluation is an essential part of the PDCA cycle (Plan-Do-Check-Act) used in management. Without feedback on results, plans become merely a theoretical exercise. Experienced leaders help identify blind spots and provide critical perspective from the outside.

9. Develop a marketing project to raise funds for your Club without violating the basic principles of the Seventh-day Adventist Church.

   Answer: Create a fundraising project respecting Adventist principles: avoid games of chance, sales on the Sabbath and products with alcohol/tobacco. Use ethical strategies: a used-clothing bazaar, the sale of healthy foods, offering services (car wash, lawn mowing), musical performances or online crowdfunding. — The Seventh-day Adventist Church has an official manual with guidelines on fundraising. Activities on the Sabbath are prohibited, and unhealthy products (soda, processed sweets) should also be avoided in favor of an image consistent with the church's health message.