An evangelistic series designed entirely for screens reached nearly 2 million viewers in Mexico in September 2025 — the highest number ever recorded by the initiative in five years, according to the Inter-American Division (IAD) of the Seventh-day Adventist Church.
Named 'Decide Vivir Feliz' (roughly "Decide to live happy"), the campaign was broadcast from the Las Lomas Adventist church in Monterrey, in the state of Nuevo León, between September 6 and 13. According to the IAD, the five unions that administer the Adventist work in the country worked together on the project, with preaching by Pastor Luis Orozco and significant participation from Youth Ministry.
More than an audience record, the organization presents the result as the fruit of months of on-the-ground preparation, combining small groups, street evangelism and a digital production machine aimed, in the leaders' words, at reaching those who are "behind their devices".
What happened
According to the Inter-American Division, the online evangelistic series 'Decide Vivir Feliz' was launched on September 6, 2025 from Monterrey and continued until the 13th, with nightly programs shown at 7:30 p.m. central Mexico time. It was the fifth consecutive edition of a national digital campaign that the church in the country repeats annually since 2021.
The number that draws attention is the reach: nearly 2 million viewers, according to the IAD — the highest ever counted by the initiative. The broadcast was not restricted to a single channel. The organization reports that the signal went through YouTube, Facebook, Hope Channel Inter-America, 3ABN Latino and 33 radio stations, which helps explain the audience's reach in a country of continental dimensions.
Five unions, one campaign
One of the points most highlighted by the IAD is the joint nature of the project. The Adventist work in Mexico is organized into five unions, and all of them took part in the same campaign at the same time — something that, in practice, requires aligning schedules, teams and resources from distinct regions of the country under a single theme and a single timeline.
According to the Inter-American Division, the central preaching was handled by Pastor Luis Orozco, Youth Ministry director of the North Mexican Union. Hosting was led by Pastor Arturo King, president of the same union, and the IAD also notes the participation of leaders such as Pastors Abraham Sandoval, president of the Inter-Oceanic Mexican Union, and Ignacio Navarro, president of the Chiapas Union.
The series in numbers
Besides the reach of nearly 2 million people, the IAD released a series of indicators from the 2025 edition. According to the division, more than 3,500 new believers were baptized by the close of the broadcast week, and the initiative has accumulated more than 55,400 baptisms since it began in 2021.
The organization also reports that more than 25,000 small groups, called "Houses of Hope", followed the series across the country, and that the production involved more than 60 professionals. According to the IAD, during the week of programs 145 registrations for Bible studies were recorded, in addition to hundreds of messages and prayer requests received by the team.
Read alsoInter-America baptizes more than 87,000 people in four monthsMonths of preparation before the screen
The digital result did not come out of nowhere. Before the launch, according to the IAD, the field prepared with a broad in-person effort: more than 70 evangelistic campaigns were held in Monterrey in May, in addition to a "prophetic caravan" that traveled through different states, Vacation Bible School programs in public spaces and Pathfinder Club activities over eight months.
The division also mentions promotional actions unusual for a church event, such as advertisements on billboards and in the Monterrey subway. The goal, summarized by Pastor Arturo King and reproduced by the IAD, was to reach people "behind their devices", setting the proposal apart from traditional evangelistic formats.
The weight of Youth Ministry
The choice of central preacher helps explain the prominence of young people in the campaign. Pastor Luis Orozco, identified by the IAD as the main voice of the series, is precisely the Youth Ministry director in his union — the department that, within the Adventist structure, coordinates clubs, units and youth around service and evangelism projects.
For those who take part in a Pathfinder Club, this kind of mobilization is familiar: campaigns like this usually combine spiritual preparation, community work and the direct involvement of teenagers and young adults. The IAD notes the involvement of Pathfinders among the preparatory activities, which places youth not as an audience, but as part of the event's machinery.
The Inter-American backdrop
The campaign falls within the territory of the Inter-American Division, one of the Adventist Church's world divisions, which brings together countries in Mexico, Central America, the Caribbean and northern South America. It is one of the regions with the greatest Adventist presence in the world, which gives scale to national initiatives like this one.
Evangelistic series broadcast live have become a hallmark of the church in the region, especially after the pandemic accelerated the migration of religious events to the online environment. The Mexican case shows a bet that repeats and grows year after year: according to the IAD, a new edition is already planned for August 2026, this time hosted by the Southeast Mexican Union.